Toronto Dating Scene » eHarmony

eHarmony’s International Marketing Strategy

Toronto Dating — Tue, 25 Oct 2011 12:36:18 +0000

eHarmony is doing the expected and actually using local success stories for their international marketing (namely, the UK and Australia) instead of using American success couples. Do eHarmony.ca ads use Canadian success couples?… I’m doubtful but don’t really know. Video below (second story @ 3:15).

eHarmony Promotional Code

Toronto Dating — Tue, 11 Jan 2011 17:42:57 +0000

Here’s a new eHarmony promotional code that gets you 20% off 6 month subscription:

CJPROMOAAW

Type in that promotional code upon payment and enjoy 20% off.

eHarmony Coupon Code – October 2010

Toronto Dating — Thu, 21 Oct 2010 15:56:31 +0000

Here’s the latest eHarmony coupon code that gets you a discount of 17% off 12 month subscription. This promo code is said to expire at the end of 2010. I can’t confirm this, however 10 people say this coupon has worked for them.

CJPROMOBBQ

Does the promo code work? Please comment below. Thanks!

Review All Your Matches for Free (Minus Photos) @ eHarmony

Toronto Dating — Mon, 30 Aug 2010 01:41:10 +0000

eHarmony, for a long time now, promotes their service with ‘Review all your matches for free‘. This means you can create your profile (filling out a zillion personality questions that takes at least a half hour) and then you can right away see who they matched you with — All before having to pay them a dime. Wow, what a great deal, right? Hold up. Reviewing matches means seeing the profiles, but those profiles won’t show you the photos until you do offer up your credit card.

Also, some argue that by promoting that new members can ‘review all your matches for free’ it waters down the database of matches for paying members. Why? Because those that have no intention of ever paying may fill out the questionnaire just to see what matches they get. However, if they never pay, that’s a ‘wasted’ match for paying members.

eHarmony Toronto Free Communication Weekend: May 21 – May 30, 2010

Toronto Dating — Fri, 21 May 2010 18:30:23 +0000

That’s right, starting today on eHarmony Canada you can communicate with your matches for free!

“It’s our Biggest Free Communication Event! From Friday, May 21st through Sunday, May 30th you can communicate with all of your matches through our guided communication system for free! Simply sign in and join the thousands of eHarmony members already experiencing the excitement of getting to know their matches.”

Great, right? Hold up… What’s that fine print:

“Does not include Photos, FastTrack or Secure Call communication. Only includes Guided Communication.”

Oooooooooh, so you can communicate all you want, but not actually see photos of anyone. Ummm, this is perfect for those who really don’t care about looks, which is…. how many people? I suppose the real cheapies will just share email addresses and send photos that way, but…

If you were taken by your date to a party where you knew no one, how would you respond?

Toronto Dating — Sun, 03 Jan 2010 21:18:19 +0000

This question, by far from my experience, is the most chosen among women to ask men during one of the ‘Guided Communication’ steps of eHarmony:

eHarmony Question: ‘If you were taken by your date to a party where you knew no one, how would you respond?’

eHarmony Possible Answers:
- stay close to my date, letting him/her introduce me
- find a spot at the back bar and relax alone, letting him/her work the room
- strike out on my own, introducing myself and making friends
- I would ask my partner if I could skip this particular event
- (your own answer)

So, from that I would assume that this aspect is very important for most women. My guess is they’re hoping for response ‘C’ which is that their man would have no problem introducing himself to others at a party instead of clinging to his date. Your thoughts on this eHarmony question?

Dating Sites That Wish You a Happy Birthday

Toronto Dating — Tue, 24 Nov 2009 02:28:07 +0000

Which dating sites wish you a happy birthday? Here’s a quick run down of some:

OkCupid – yep
PlentyOfFish – nope
eHarmony – nope
Chemistry.com – yep
Match.com – sorta (special 25% for my birthday)
Date.com – nope
ChristianMingle.com – yep
ChristianCafe.com – yep
JewishCafe.com – yep

Seems like a ‘no brainer’ but, as you can see, some dating sites don’t partake.

eHarmony Earning Millions from Webloyalty Scam

Toronto Dating — Wed, 18 Nov 2009 18:40:32 +0000

The list of companies who were ‘affiliates’ for the Webloyalty scam have been released. Any online dating sites? Turns out, yes. eHarmony made millions of dollars, apparently, by sending people’s credit card information to Webloyalty upon checkout of buying an eHarmony subscription. Sure, there was fine print, if you read it, that would tell you what was happening, but shady none the less.

eHarmony Pictures Loading Slowly – As Usual

Toronto Dating — Mon, 16 Nov 2009 22:57:47 +0000

I jumped back on eHarmony.com (ok, eHarmony.ca for us here in Toronto and the rest of the ‘great white north’). They kept sending discounted offers over and over (and over) again, and I jumped on one on the more recent ones. Anyway, I noticed that the eHarmony site still is horribly slow when rendering photos. Seeing how eHarmony makes a ton of cash, why do they skimp on their site? Can they really not handle the traffic or figure out how to have pictures render faster? Ok, my rant is over. I noticed, also, that they no longer email you matches (unless mine are being blocked for some reason). It used to be you would receive an email ‘___, You’ve been matched with _____‘ or something to that effect. I have to log in to see what’s new now. I’m finding a lot more matches, however, this time around. I’m wondering if all the recent promotion on Canadian TV is getting more people signed up, thus providing more matches. Let’s hope so.

eHarmony Doesn’t Know How PayPal Works

Toronto Dating — Wed, 04 Mar 2009 14:43:06 +0000

… although they may say that ‘The customer lacks the fundamental knowledge of how PayPal works…‘ The Consumerist has the scoop on a customer who tried to pay eHarmony via PayPal but then was billed twice, despite talking with a customer service rep before the double billing. After the double-billing, they couldn’t (wouldn’t?) resolve it easily. In fact, the frustrated customer just hung up the phone and filed for a chargeback. Be wary of paying eHarmony by PayPal, folks.