» PlentyOfFish Retargeting Ads: Everywhere
I started logging into PlentyOfFish again and ever since, on most sites I visit that have Google AdSense ads, I’m seeing:
PlentyOfFish User,
Did a hot girl message you at PlentyOfFish.com today? Check Now!!
Of course the banner ad looks like hell – because that’s how POF rolls. Pretty wild how effective this is to keep PlentyOfFish top-of-mind. For a site that is ad-revenue based I’m sure this is a solid strategy.
Update: Some stats regarding retargeting of ads:
- ‘nearly half of users return to a retail site immediately after being served a retargeting ad – generally within the hour.’
-’Retargeted ads are three times more likely to be clicked and retargeted users are four times more likely to convert’
[...] I’d say. Very well done (unlike the very much lesser quality content you find in their banner ads). See the Plenty of Fish commercials [...]