» Pinterest for Online Dating Sites?

Toronto Dating | social networking | Wednesday, November 30th, 2011

Here’s an idea… Pinterest buttons accompanying dating profile photos on your dating site. (more…)

» Looking for a Good Christian Girl

Toronto Dating | ChristianMingle.com,Dating Videos,Video | Thursday, October 27th, 2011

All you good Christian women… I just found your future man:




… he’s on ChristianMingle.com — ummmm, maybe. Oh, he needs someone to hold his camera, so if you’re good at that then…. (more…)

» eHarmony’s International Marketing Strategy

Toronto Dating | Advertising,eHarmony,Marketing | Tuesday, October 25th, 2011

eHarmony is doing the expected and actually using local success stories for their international marketing (namely, the UK and Australia) instead of using American success couples. Do eHarmony.ca ads use Canadian success couples?… I’m doubtful but don’t really know. Video below (second story @ 3:15). (more…)

» Christian Mingle on Facebook

Toronto Dating | Advertising,Christian Dating,ChristianMingle.com,Facebook | Wednesday, July 13th, 2011

Christian Mingle has pretty much exploded thanks to a massive spend on marketing that includes TV ads across the US and Canada. (more…)

» Dating Site Affiliate Stoops To New Low

Toronto Dating | Affiliate,Dating Site,Mobile | Sunday, February 13th, 2011

How’s this for an affiliate of an online dating site? (more…)

» Dating a Guy Who Doesn’t Have a Car

Toronto Dating | First Date,Public Transit,Toronto | Sunday, February 13th, 2011

Everyone knows the ‘traditional’ date experience from high school. Guy pulls up to pick up his date — pulls up in a car. Yes, a car. No car? Crappy car? That may be bad news for you on your date. (more…)

» How Not To Use HowAboutWe

Toronto Dating | Dating Ideas,First Date,HowAboutWe.com | Sunday, February 13th, 2011

HowAboutWe is, in my books, a pretty fantastic idea. Basically it’s about fun dates — and discovering people via their fun date suggestions. At worst you likely do something fun on your date – regardless of there being a ‘match’. (more…)

» Groupon Goes Online Dating with HowAboutWe.com

Toronto Dating | Group Buying,HowAboutWe.com,membership fees,Promo Code | Sunday, January 23rd, 2011

In what is the first I’ve seen, Groupon has an online dating site offer. It was only a matter of time. Innovate dating company HowAboutWe.com is the service who is offering the deal. (more…)

» iChurch Stops Validation Scam?

Toronto Dating | Christian Dating,iChurch,membership fees,Membership Renewal | Friday, January 21st, 2011

Remember the iChurch scam? This Christian dating site decided to charge people *only* $1.95 as a ‘validation’ fee – except a few days later, as per the fine print, they would then ding you around $150 for a nice big membership… (more…)

» iChurch.com Class Action Lawsuit in the Works?

Toronto Dating | iChurch,membership fees,Membership Renewal | Saturday, January 15th, 2011

The iChurch scam is still continuing (see the small print visuals if you missed it) and there is now someone who supposedly is going to start a class action lawsuit: (more…)

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